Burger King new PR Campaign: Kill the King, But... | Gather

Burger King new PR Campaign: Kill the King, But... | Gather: Burger King is taking a new approach to their burgers and it is without the King. The beloved (and slightly creepy) mascot isn't seen on the ads for the new upcoming burger to focus on the food. While critics are hailing the decision to kill the king a good idea, the odd-ball talisman might return in future campaigns.