MORE THAN 50 MILLION AMERICANS LIVE IN HUNGER, ACCORDING TO NEW USDA REPORT: "“The USDA report confirms what we already know—that domestic hunger is still on the rise,” remarked Vicki Escarra, President and CEO of Feeding America. “On behalf of our food banks who have been working tirelessly to feed people in need, we thank our Entertainment Council members, our numerous celebrity friends and the Ad Council for helping us bring national awareness to the growing problem of hunger.”
Created pro bono by Cutwater, the new television PSAs also feature Taye Diggs and Ana Ortiz, who portray the real stories of Americans affected by hunger. The goal of the campaign is to increase the social consciousness of hunger in the U.S., while diminishing the stereotypes about those who are hungry in America. The TV, print, outdoor and web PSAs direct audiences to visit feedingamerica.org for ways to help and to find their community’s food bank. A Spanish-language TV PSA is also available.
“I was thrilled to team up with Feeding America and the Ad Council to play a role in revealing a problem that so many Americans face: figuring out where to find their next meal. I would encourage everyone to get involved in the fight against hunger to help those who are less fortunate in our communities,” said Actress Ana Ortiz."